HEATHER GASVODA
B2B Marketing Leader | Content Creation & Strategy | Copywriting | Email | SEO | Customer Lifecycle
Who am I?
A B2B marketer, former educator, empath, and creative who really loves to tell stories that matter.
As a Seattle-based B2B marketer specializing in content and customer marketing, I believe that great content changes the world.
Poignant messages have inspired us for ages. And good marketing is all about delivering the right message to the right audience at the right place and time.
From inspiring religious prose to award-winning screenplays to adcopy that actually makes us click, content undoubtedly influences behavior. This holds true in B2B marketing, as well.
In B2B marketing, demand generation and content can come together to:
-Increase brand awareness
-Generate leads
-Educate & guide customers through the buyers journey
I've been apart of and led teams that deliver this and have over four years of experience in B2B marketing including content, social media, digital marketing, paid media, event marketing, project management, and customer advocacy. ​Reach out to me and let's talk about what we can build together! I look forward to meeting you soon.
What does my writing portfolio look like?
1 / Blog Content
12 Effective Tier 1 Instructional Strategies
Using targeted keyword research, outlining, and interviews with subject matter experts, I published this article for an edtech audience. It is the most-trafficked blog on Instructure's site and currently ranking on page 1 for "tier 1 instructional strategies".
7 Must-Know Bulk Bag Filler Guidelines
For this piece, I conducted keyword research for this highly technical topic, provided an outline for the subject matter expert, and copyedited the draft before publish. This blog was one part of a larger pillar content strategy to build organic traffic to the client site.
​
Full EBITDA Guide: What It Is & How Investors Use It
Again, this piece was part of a content pillar strategy to support a client's organic traffic growth and thought leadership efforts. I provided editorial guidance, keyword research, an outline, graphics, and copyediting to the subject matter expert here.
2 / eBooks & Reports
State of Assessment 2023
Through collaboration with comms, market research, social media, product marketing, and creative, I drove the omnichannel campaign to publish Instructure's annual research report.
​
Removing Roadblocks to Teaching with Technology
A customer agreed to do a webinar and I repurposed the content from their presentation to create this eBook.
​
3 / Customer Stories
I've written over 40 customer stories over the past four years. To me, it is important that every customer have a say in how their success is shared. Sometimes, that is with a case study if they're a mature customer with results. Other times it is a spotlight or a guest post that shares the beginning of their success. Explore some of the highlights below.
What does my creative portfolio look like?
What are my specialties?
DIGITAL STRATEGY
Target & Scale
Take advantage of my Digital Strategy to help your business reach new heights. With extensive technical expertise and a knack for clear and creative ideas, I turn your goals into measurable results.
CONTENT CREATION
Plan & Excute
In today's flood of content, good content is harder to come by and more meaningful than ever before. I write blogs, emails, website and adcopy that resonates with your target audience and delivers engagement.
CUSTOMER ADVOCACY
Listen & Promote
When we say something about our business, it's a test. When our customer says it, it's truth. Through community development and promotion of advocates, I help businesses utilize existing customer relationships to build and expand on revenue goals.